I-Med case study
A picture perfect
uniform collection

Overview
I-Med Radiology is Australia’s largest medical imaging network, which covers over 200 clinics and 3000+ staff nationally. I-Med’s team consists of 2 main categories: Admin staff and Technical staff such as radiologists, nuclear medicine physicians and medical imaging specialists.
Comprehensive care. Uncompromising quality. These are the values that define I-Med Radiology’s commitment to patient care. It was our similar commitment to outstanding service and quality that led I-Med to select DTY as their preferred uniform supplier in 2015, following a successful tender process.
Before selecting DTY, I-Med often received complaints from staff regarding uniforms quality and fit, and poor customer service. I-Med’s uniforms were also looking outdated and were in need of a modern redesign.
As I-Med’s new partner we set out to make life much easier for their staff so they can focus on patient care instead of worrying about uniforms.
Our services
- Uniform collection with custom & stock service items
- Customised web-based solution with live reports
- Dedicated Account Manager
- National roadshow and staff fittings prior to roll out
- Uniform photoshoot
- Uniform catalogues
- Created interactive style guides for staff to follow
- Warehousing & stock management
- Special make uniform service
A great image
The I-Med uniform collection was launched in 2015, following a national roadshow to help staff choose their best size. Stylish, practical, comfortable and easy to put together, the collection presented a modern professional image and ticked all the boxes with management and staff.
We have developed a strong relationship with I-Med and they have recently decided to extend our contract by 4 years instead of the 2 years we suggested.
The last I-Med supplier review placed DTY in their top suppliers list. We scored 100% on being highly responsive to issues raised by I-Med and 94% on customer satisfaction and exceeding expectations. Next year we hope to do even better!