Medibank case study
One of a kind
Leading Australian healthcare provider Medibank is one of Australia’s most recognized and trusted brands. Following a branding revamp, Medibank approached Designs To You to design a new corporate wardrobe to reflect their new progressive direction, individual-focused vision and vibrant new colour palette. The aim of the collection was to convey that Medibank is different from other healthcare providers in the many ways they stand for Better Health for Better Lives.
To capture Medibank’s emphasis on moving forward the wardrobe collection needed to look modern and stylish, but also approachable and inclusive. They also asked to draw attention to their customer-centered approach and focus on individuality through incorporating unique elements into the collection.
A unique collection
Medibank were very involved in the design process and provided ideas and inspiration. The result was a vibrant and oversized custom pattern print that drew inspiration from modern art. The abstract print incorporates bold colour block panels in Medibank’s colours and was used for our soft knit boat neck blouses and wrap dress. The best feature of the print is it’s wonderful individuality. When cut and sewn it creates distinctive garments – no two items look the same!
The bold print was paired with custom check shirts in red and navy, and further complimented by our French navy suiting range. A custom polo shirt in Medibank’s signature red colour was added for casual Fridays.
Impressed with our capabilities, Medibank requested a more casual alternative to a suit jacket. Always looking to innovate, we developed a new Milano knitwear range that includes a waterfall cardigan and vest, with a matching pencil skirt. The remarkable stretch and recovery of Milano knitwear also added an element of superior comfort for staff.
- Custom design and product development
- Curated collection with bespoke & stock service items
- Collaborative design process
- Dedicated Account Manager
- Special launch with catwalk and roadshow
- Uniform catalogue
- Dedicated online store
- Warehousing & stock management
- Special make uniform service
A great launch
Prior to rolling out the collection we organised a national roadshow so employees can view and try on garments. The highlight was a catwalk launch event that involved staff members and drew much excitement.
The Medibank uniform collection was thoughtfully curated to provide easy to wear styles that are comfortable and durable. Every aspect of the range, from quality fabrics to garment silhouettes was carefully considered, ensuring that each and every staff member can feel proud of being part of Medibank’s history and future.
DTY have been such a pleasure to deal with!
The customer service team are always happy to
support our employees with their queries and we’ve
received so many compliments on how good our team