Reece case study

A hard working
uniform collection


The Reece Group is Australia’s leading plumbing, bathroom and trade retailer with over 8,000 staff and 1,900 locations across the Reece, Actrol, Metalflex and Viadux brands.

The staff operate in a dynamic work environment that is split across 3 main categories: Corporate, Retail and Trade. Each area has different uniform requirements, i.e. tough-wearing and functional workwear for trade staff

With such an extensive footprint Reece were looking for a reliable and proactive uniform supplier and set a few strategic objectives including: optimisation of the uniform fulfilment process, an easy ordering system that integrates with their internal systems, and prompt
delivery of orders.

Impressed with our customer-first approach and online uniform solutions Reece partnered with DTY in 2012 and the relationship has been growing since.

Project information





Corporate, Retail, Trade

Customer since:


Our uniform solution

Reece imposed an extremely tight timeline for the initial uniform roll out with the standard 5 months transition phase reduced to only 3 months!

In order to reduce turnaround time and produce enough stock for the roll out we set up production in Australia and offshore simultaneously. Some of the challenges were balancing a faster turnaround from local production with cost savings from offshore production and maintaining consistency and quality across all factories.

Achieving this tight timeline was a true testament to the strong relationships and trust we have built with our suppliers over many years .

Comfort meets function

Reece’s wardrobe collection was built around variety, comfort, practicality and durability. Many of the staff are on their feet all day and need a wardrobe that is quick to put together, feels great and is easy to maintain.

Over the years we’ve proactively updated Reece’s uniform collection to keep it modern and fresh. We have also incorporated smart fabric technology in TruTemp 365® for women and Repereve® Blend for men, both providing enhanced performance and durability.

Our services
  • Curated collection with custom & stock service styles
  • Dedicated Account Manager
  • Online uniform catalogues
  • Dedicated online store
  • Live inventory and ordering reports
  • Warehousing & stock management
  • Special make uniform service
A true partnership

Through automating processes and applying smart online solutions, the new uniform project gained significant efficiencies and cost savings for Reece, far exceeding their expectations.

Our uniform solution is so easy to manage that Reece have redirected staff resources away from managing uniforms and into other areas, resulting in even greater savings.

We even helped Reece to distribute their old uniforms over a 6 month period, reducing stock commitment left by their incumbent uniform supplier.

More case studies

[3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="1637" title="false"]