Repco case study
Velocity and value
Repco is an iconic automotive company specialising in the sale of auto parts and aftermarket accessories. With 400 stores and over 4,000 staff, Repco is the largest automotive reseller and supplier in Australia and New Zealand.
Repco’s proud history and continuous involvement in motorsports dates back over 95 years. Their best achievement came in 1966 when Repco-Brabham and Sir Jack Brabham won both World Constructor and Driver Titles in Formula One Racing in the same year. A feat which has yet to be repeated.
Repco is not just a supplier and retailer of auto parts but rather an authentic group of people who are automotive or motorsports enthusiasts. The new uniform collection needed to capture the spirit and authenticity of Repco’s motoring roots, while also providing versatility, comfort and durability to withstand their dynamic store environment.
Our uniform solution
Inspired by Repco’s history and proudest moment, we designed a modern motorsport style pit crew shirt and a matching polo shirt and named them after Sir Jack Brabham. These 2 key styles are the heroes of the range and imbue the spirit and essence of Repco with their pro race appearance and detailed embroidery logos on thefront, back and sleeves.
Both pit crew and polo shirts were developed with great attention to detail aimed to improve performance and enhance functionality. From the cotton rich, anti wrinkle fabrics to smart pockets, ventilation back panel and eyelets for extra breathability, every detail was carefully considered.
To complete the wardrobe collection and provide staff with more personal choice we added stock service items including black and white business shirts, black pants and skirts, softshells and knitwear. These cost effective items are also offered for personal purchase through wage deduction or a credit card payment, all processed directly through our dedicated Repco online store.
- Custom polos & pit crew shirts
- Stock service styles
- Dedicated Account Manager
- Online uniform catalogues
- Dedicated online store
- Wage deduction & personal purchase
- Warehousing & stock management
- Special make uniform service
A success story
Despite some initial reservations from staff about changing the uniform supplier, the new Repco wardrobe was a huge success! Orders for the uniform roll out far exceeded everyone’s expectations and the feedback from staff and management continues to be enthusiastic.
As part of our total uniform management solution, Repco now have access to live reports while we manage warehousing and stock management. This helped to greatly streamline and simplify the uniform process for Repco, saving them time and costs.