Our uniforms customisation guide
Branding is an easy and cost effective way to give your business a distinct identity. It also serves to distinguish your business from your competitors, helps customers identify your staff quickly, makes you more look professional and can even represent your values and culture.
So when it comes to uniform, what is the best method to add branding
The answer is ‘It depends’
Each of the different branding methods has pros and cons. The best method for your uniform will depend on item quantity, logo size, logo placement and the number of colours in the logo.
Here’s our guide to the best uniform branding methods.
This is one of the most common branding methods for garments and for a good reason. It is very durable, looks sophisticated and can be cost effective in larger quantities. Embroidery can be applied to almost any fabric and is suitable for clothing, hats, backpacks and more. Because it’s quick, efficient and perfect for small to medium sized graphics, embroidery is often the preferred branding method.
To be cost effective, embroidery is best suited for smaller logos such as on the chest or sleeves, and 20+ units. There is a low one off setup charge for digitizing the logo.
Most often used for printing on clothing, screen printing is a method that produces durable and vibrant prints, and can be used for large graphics. This printing technique involves pushing ink onto fabric through woven mesh screens. Each colour requires a separate screen so more colours means more screens, up to a maximum of 8.
There is a setup charge for each screen, however each print is inexpensive. This method is great for 300+ units, especially when the graphics have up to 3 colours. We don’t recommend screen printing for less than 200 units.
Direct To Garment Print (DTG)
DTG is an advanced printing method using a special inkjet printer that applies ink directly onto the fabric. When heat is applied the ink turns into gas which is then absorbed into the fibres before solidifying again, creating a soft and durable print. This method of printing is faster, and cleaner than screen printing and more economical for smaller quantities. It is great for complex and full colour designs and there’s no limit on the number of colours you can print.
Digital transfer (Heat seal)
When you need a quick and easy branding solution, digital transfer is a great option. Although there is a low setup charge, this method is relatively inexpensive and there is no limit on the number of colours used.
Digital transfer print involves printing the design onto special paper and then attaching it to the garment using a heat press. Although advanced printer technology has improved the quality of digital transfers, they are still less durable than other methods including embroidery, screen print or DTG and sublimation. This method is perfect for names and numbers on sports apparel.
Sublimation, also known as sub-dye, is a digital printing method that offers multi-colour printing on polyester or polyester coated fabrics. Sublimation printing involves printing the design onto special paper, then applying heat to transfix the design to the fabric. The ink permeates the fibres for a permanent print that stays vibrant and cannot be washed out.
Sublimation print is very versatile offering endless creative possibilities. It can be applied to a full garment, single panels or just a section. This means that you can print multiple graphics in one application, add a personal name or even cover the entire garment seam-to-seam. There are no size or colour limits
All the methods above can be used for effectively customising uniforms, albeit in different ways and for different purposes.
To choose the right one consider these factors:
1. Your budget
2. Unit quantity
3. Logo shape, size and number of colours
4. Intended use
Other factors can also influence the type of uniform customisation so we encourage you to consult a uniform expert (like us!) and get your uniform needs professionally evaluated.
We hope you found this article helpful. Do you have other questions about uniforms? Get in Touch.